The mall incorporates a mixture of contemporary design with a touch of local flavour with Malaysian batik as the main decorative element.

Located near the aerotrain station, the mall, covering 30,000 square feet, is scheduled to open in November.

“The mall is aimed at providing retail therapy catered towards an untapped market, specifically the Contact Pier passengers,” said Eraman Malaysia Merchandising Core Products division head Elina Jamaluddin (pix left) in a recent media briefing.

She said the open ambience is to complement the airport’s greenery concept as well as the flora and fauna elements by ensuring the stores have see-through glass panels and innovative layout designs.

“The RM5 million concept mall will become a trendsetter for airport retailing and is a perfect avenue to showcase brands and items ranging from fashion, accessories, duty-free items, books, chocolates and toys.

“Besides adding new brands, the mall will be the first Malaysian travel retailer to launch Laneige, a Korean cosmetics range and Stila cosmetics. We are also promoting a home-grown home spa product, Tanamera,” she said.

There will also be the Big Purple Story in a mega display by Cadbury.

The Cadbury brand history since the 1900s will be displayed on the walls of the store to provide travellers the feel, touch and purchase enjoyment in a relaxed, vibrant ambience.