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Wed, 10 Feb 2010
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 NEWS WITHOUT BORDERS :: Local News |
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Krispy Kreme lovers on 65-hour vigil to win 1,236 doughnuts
by Isaac Hiew
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Berjaya Corporation Executive Director
Datuk Francis Lee presenting grand prize
to SMK Seri Suria student Joey Tham
Li-Yen the "Gold Ticket" of winning a
year's supply of free Krispy Kreme
Original Glaze doughnuts for being the
very first Malaysian Customer of Krispy
Kreme. | KUALA LUMPUR (April 27, 2009): When Joey Tham and her friends heard about Kripsy Kreme Doughnuts’s offer of a year’s supply for the first customer at its flagship outlet’s inaugural opening at Berjaya Times Square, they decided to give their best shot.
Tham and her friends, Alex Leong, Bilal Ahmee, Vincent Chen, Liang Jo Yi and Nicholas Yap, all 17, all from Ulu Langat then put into action a plan to win.
The plan led to them camping in front of the store for 65 hours since 5pm last Friday, fighting off mosquitoes at night and bearing the heat during the day and even missing their baths, -- taking turns to zealously guard their position at the head of the queue while waiting for the iconic Hot Light to be turned on for the first time today.
It was well worth the wait. Their patience and tenacity paid off. The school-mates won to top six prizes offered by Krispy Kreme for the first 300 customers, sweeping the Gold, Silver, Bronze tickets and three others, which will give them a total haul of 1,236 free doughnuts.
The Gold Ticket entitles the winner to free supply of one dozen fresh Krispy Kreme Original Glazed doughnuts per week for a year, while the silver ticket awards a dozen doughnuts for 26 weeks and the bronze, for 13 weeks.
The fourth to the 100th place customers a dozen doughnuts free for four weeks while the 101st to 300th customer received a special Krispy Kreme mug.
“We had heard of this event since April 1 and planned to come and camp over though we hadn’t expect to actually winning the Gold Ticket then. But when we got here on Friday and saw we were the first in line, all we had to do was to protect our placings,” she said.
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Fans queuing outside the Krispy Kreme premise at Berjaya Time
Square since last Friday in hoping to win free supply of fresh
doughnuts up to a year. |
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(Left to right )Berjaya Executive Director Datuk Francis Lee,Krispy
Kreme International President Jeff Welch, Datuk Robin Tan and US
Ambassador to Malaysia James Keith enjoying Krispy Kreme
doughnuts at the grand opening event at Berjaya Times Square. | Tham and her friends Alex Leong who won the six-month’s supply and Bilal Ahmee who won three-month’s supply received their prizes from Berjaya Corporation Executive Director Datuk Francis Lee.
It was witnessed by Krispy Kreme International President Jeff Welch, its vice-president Jim Rogers, Berjaya Corporation executive director Datuk Robin Tan and United States Ambassador to Malaysia James Keith.
“We chose Krispy Kreme not only because it has excellent experience in the field since 1937, but also its quality as it remains soft and delicious even after twelve hours,” said Lee.
“We understand there are several competitors but we are convinced that the market pie is big enough for everyone to share,” he said.
Lee who admits to having a sweet tooth, said he had first brought Krispy Kreme doughnuts from South Korea for his family members and friends and they were hooked on it, often asking him when is he visiting South Korea again.
“I had to tell them I just arrived to Malaysia, but now they don’t have to wait anymore because it is here in Kuala Lumpur.” he said with a laugh.
Lee added that the franchise which will initially concentrate in the Klang Valley area, will open its second outlet at Mid Valley Megamall at the end of May.
The 1,600 sq ft Krispy Kreme flagship franchise at the ground floor of Berjaya Times Square is able to produce up to 18,000 doughnuts per day and offers 16 flavours.
“Malaysia is the 77th country that Krispy Kreme has set foot on, and we simply can’t think of any other partners we rather have than Berjaya,” said Welch.
“They have been working for months to get things done, and I sincerely hope Malaysians can enjoy our quality products,” he added.
“Today’s event showed another example of Malaysian and American enterprises working together for mutual interest,” said Keith who expressed hope that Berjaya Corporation which has put a lot of confidence into American brands, would continue this relationship in the future.
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(Left to right) SMK Seri Suria students Liang Jo Yi (6th customer),
Vincent Chen (4th customer), Nicholas Yap (5th customer), Bilal
Ahmee (3rd customer), Joey Tham (1st customer) and Alex Leong
(2nd customer) strike a pose of victory. They had camped for more
than 48 hours since last Friday at the grand opening event of Krispy
Kreme, Berjaya Times Square. |
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Updated: 08:32PM Mon, 27 Apr 2009
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