SAMSUNG Electronics Co, Ltd, unveiled its latest mobile handset innovation, the Samsung Jet, in a simultaneous global launch events in London, Dubai and Singapore last week.

The glitzy launch party at Changi Exhibition Centre in ­Singapore, attended by ­dealers and journalists from ­various Asian countries, was hosted by Allan Wu of The Amazing Race Asia fame who gave a hi-tech presentation of the Jet’s capabilities and its ­array of amazing features.

Host Wu demonstrating the Jet’s multimedia functions.

Samsung Jet possesses both the advanced features of a smartphone and the easy-to-use user interface of a conventional mobile phone; hence, its tagline, ‘smarter than a smartphone’.

Jet is not just another full-touch mobile device; it brings a brand new concept of mobile phones to today’s consumers.

The device supports the ­latest smartphone features which include multi-task manager and Microsoft Exchange ActiveSync Email ­system, bringing user-friendly menu navigations in a sleek and compact design.

In addition, the multiple ­background download, multi-­purpose address field and ad-blocker ­ensure users only need to focus on what they really want to do.

The device also boasts a world first in both display ­technology and speed of performance. Its ­pioneering 16M WVGA AMOLED display (3.1in) offers the most vivid and colourful full-touch mobile experience available. The WVGA AMOLED screen provides a resolution that is four times higher than a WQVGA screen.

Its 800MHz application ­processor delivers speedy ­responses and stunning performance, making Jet the fastest full-touch handset on the market today.

With its eye-catching brilliant screen, Samsung’s latest TouchWiz 2.0 user interface offers iconic new features such as motion UI, smart unlock and customisable widget screen – perfect for managing your life at work and at play.

Designer Lee ...  took a year to fine-tune the phone design.

Samsung’s Dolfin Internet browser is designed to allow users to surf the Net and access popular websites, especially social networking sites, with ease and speed.

The browser enhances the ­mobile Internet ­experience by allowing users to view up to five web pages ­simultaneously and bookmark their favourite websites as widgets on the phone’s homepage.

A built-in ad-­blocker, multiple downloading and background ­downloading feature plus multi-­purpose address field further enhance the experience while Dolfin’s unique one-finger zoom enables ­users to zoom in and out of web pages ­using only one hand.

The Jet’s ultra brilliant display has a 180° viewing angle to give a super fast touch response. Thanks to WVGA AMOLED technology, the Jet ­consumes 40% less ­enegry than a mobile phone equipped with TFT-LCD display.

The device also features motion gate, ­Samsung’s own motion ­recognition engine which brings you access to your multi­media favourites as well as speed dialing just by tapping, tilting or ­flipping the handset.

Principal designer Lee  Minhyouk took about a year to fine-tune the Jet design to offer a phone that is trendy, stylish and easy on the palm.

“I want to ­create a clean design that is also user-friendly,” he said. “The main button at the bottom is inspired by the water element in the shape of an ice cube while the shape of the phone is easy to grip and the bigger LCD screen is ­useful for the various applications.”

Meanwhile, Cho Hongsik (above), Samsung senior vice-president of East/West Asia sales and marketing group, mobile ­communication division, is gung ho about the sales of Jet in Asia despite the economic slowdown.

“Although the market might shrink slightly, we are confident that the emerging markets like India and China will help drive growth in this sector,” he said.

“Samsung will keep bring out new models of the smartphone and focus on this market as this is the future trend in the ­industry.

“When we launched the Omnia a year ago at CommunicAsia, the response was beyond our ­expectation. We believe the Jet will do better since it has more features and it is even smarter than the normal smartphone.”

J.K. Shin, executive vice-president and head of ­mobile ­communications ­division, Samsung ­Electronics, said: ­“Samsung Jet provides a seamless and unrivalled mobile experience as a result of our accumulated technology leadership and pursuit of perfect ­craftsmanship.

“Our aim is to deliver ­ultimate satisfaction to our consumers and I believe that Samsung Jet answers the calls of today’s mobile users who want smart features and easy-to-use user interface.

“This product perfectly ­reflects our consumer-oriented strategy.”

Unlike many smartphones that sacrifice features for form ­factor, Samsung Jet packs all of these into a super sleek body and cool frame.

The Jet also boasts a host of multimedia features including a five-megapixel camera, built-in GPS, DNSe and SRS Sound Effect technology for superior sound quality, and DivX and XviD video support for hassle-free video downloading and viewing.

The Samsung Jet will be ­available from next month.